Search
Results: 55
How Far Can the Message Go Through Online Communication
Jie Meng
Jan 01, 2022
The phenomenon of information stickiness is widely seen by a declined information vitality and is hypothesised with multiple causes, but research on it is scant. Therefore, it is necessary to unmask the myth and concretise the...
Published by: IGI Global
Information Acquisition, Persuasion, and Group Conformity of Online Tribalism
Jie Meng
Apr 01, 2022
Though empirically some research suggests the linkage of better communication effect with active users' presence, no existing clues are found on the user activeness at the micro level to contribute to the virtual community's...
Published by: IGI Global
Semantic Trajectory Frequent Pattern Mining Model
A method for mining frequent patterns of individual user trajectories is proposed based on location semantics. The semantic trajectory is obtained by inverse geocoding and preprocessed to obtain the Top-k candidate frequent...
Published by: IGI Global
Recommendations for Crowdsourcing Services Based on Mobile Scenarios and User Trajectory Awareness
With the rapid development of the mobile internet and the rapid popularization of smart terminal devices, types and content of services are changing with each passing day, these bring serious mobile information overload problems...
Published by: IGI Global
Construction and Empirical Research of the Big Data-Based Precision Teaching Paradigm
The rapid development of big data technology has attracted a variety of sectors, including tertiary education. The purpose of this paper is to construct a precision teaching mode based on big data technology in order to improve...
Published by: IGI Global
The Research of Social Network Analysis on College Students' Interactive Relations
Nowadays the number of college students' suicides are increasing for the insufficient social support or poor interpersonal relations. Furthermore, not much attention has been concerned to students' interpersonal relations when...
Published by: IGI Global
Who Should Open Offline Showrooms?
The consumption experience is taken seriously by consumers, and increasingly, firms open offline showrooms for this. Showrooms can help to resolve the uncertainty of consumer perceived value and brand preference in online...
Published by: IGI Global
The Circumplex Model for Structuring Career Anchors of the IT/IS Personnel
A quantitative study involving Mainland China (the PRC), Taiwan, India, the UAE, and the US, five areas with 852 responses of IT/IS personnel data towards building a more suitable Circumplex Career Anchor Model for IT/IS...
Published by: IGI Global
Factors Influencing Consumer Intention to Subscribe to the Premium Music Streaming Services in China
This study investigates the causes impacting the consumers' intention of the premium music streaming services' subscription in China. An integrated model called the Theory of Streaming Service Acceptance (TSSA) is proposed to...
Published by: IGI Global
Towards the Customers' Intention to Use QR Codes in Mobile Payments
This research studies the motivation of customers to choose the QR code as a payment tool by developing an integrated model based on UTAUT 424 valid responses were collected from diversified socio-economic backgrounds to...
Published by: IGI Global
Better Not Let Me Know
Customers' concerns about inappropriate use of personal information can create potential threats that jeopardize the proliferation of emerging markets. This study aims at investigating how the adaptive and maladaptive responses...
Published by: IGI Global
A Blockchain-Based Privacy Protection Application for Logistics Big Data
Logistics business is generally managed by logistics orders in plain text, and there is a risk of disclosure of customer privacy information in every business link. In order to solve the problem of privacy protection in...
Published by: IGI Global
Detecting and Distinguishing Adaptive and Non-Adaptive Steganography by Image Segmentation
This article describes how blind steganalysis aiming at uncovering the existence of hidden data in digital images remains an open problem. Conventional spatial image steganographic algorithms hide data into pixels spreading...
Published by: IGI Global
Application of Fuzzy Support Vector Machine in Short-Term Power Load Forecasting
The realization of short-term load forecasting is the basis of system planning and decision-making, and it is an important index to evaluate the safety and economy of power grid.In order to accurately predict the power load...
Published by: IGI Global
Using Online Social Networks to Globalize and Popularize Product Brands in Different Cultural Areas
The purpose of this paper is to investigate the influential factors of online social network advertising in three different cultural areas, being China, India, and the US. This study uses the Social Capital Theory (SCT), and...
Published by: IGI Global
Exploring College Students' Deeper Learning Perceptions in the Blended Learning Environment
With the rapid development of information communication technology (ICT) in teaching, deeper learning has become an essential competency for success in the 21st-century classroom. College students' deeper learning assessments...
Published by: IGI Global
Career Anchors of IT/IS Personnel
While career anchors have mainly studied in the US society; this study demonstrates the difference in the career anchors of the information technology/information system (IT/IS) personnel rooted in different cultures. The survey...
Published by: IGI Global
Automatic Generation of ROP Through Static Instructions Assignment and Dynamic Memory Analysis
W⊕X is a protection mechanism against control-flow hijacking attacks. Return-oriented programming (ROP) can perform a specific function by searching for appropriate assembly instruction fragments (gadgets) in a code segment and...
Published by: IGI Global
Recommendation and Sentiment Analysis Based on Consumer Review and Rating
Accurate analysis and recommendation on products based on online reviews and rating data play an important role in precisely targeting suitable consumer segmentations and therefore can promote merchandise sales. This study uses...
Published by: IGI Global
Building an Internet-Based Knowledge Ontology for Trademark Protection
Global online sales for products, where many are substantially identical or deceptively similar, are the cause of a growing number of trademark (TM) infringement lawsuits. This research proposes an intelligent trademark legal...
Published by: IGI Global
A Self-Assessment Framework for Global Supply Chain Operations
This research developed an effective supply chain management (SCM) operation model and a corresponding diagnostic methodology in the global competitive environment by combining three phases and methodologies. In Phases 1, a list...
Published by: IGI Global
Explaining and Predicting Helpfulness and Funniness of Online Reviews on the Steam Platform
Online review is a crucial display content of many online shopping platforms and an essential source of product information for consumers. Low-quality reviews often cause inconvenience to the platform and review readers. This...
Published by: IGI Global
The Impact of Digitalization on Supply Chain Integration and Performance
The purpose of this paper is to investigate the relationships between digitalization, supply chain integration, and firm performance. Data are analyzed by the partial least square structural equation modeling (PLS-SEM). The...
Published by: IGI Global
Patent Analysis in the 5G Network
In recent years, 5G has been the focus of research and development in the telecom industry. This paper aims to understand the development trend and technical hot spots of 5G technology through the patent analysis and build a...
Published by: IGI Global
The RFM Model Analysis for VIP Customer
Numerous firms accumulate large quantities of data or transactions after importing information systems and services, which leads to troubles with data procedure. Firms also have demands to find customers’ information from large...
Published by: IGI Global
|
|< |
< |
1 |